Many of our clients ask us the meaning of our logo. The stonechat in flight suggests an idea of lightness, movement and energy, the key elements of a traveller. The bird embodies both the idea of movement and the destination itself: it is in fact a native animal of an area in Tuscany.
The colors of our logo recall the Tuscan landscape: the warm and full-bodied yellow, tending to orange, suggests the image of the sun’s rays coloring hills and mountain peaks, while the grey brings to mind the stone characterizing villages, squares, churches and fortresses of our land.
We chose a symbol for each destination, electing monuments and icons renowned throughout the world as representatives of the Tuscan cities. Michelangelo’s David for Florence, or the famous Leaning Tower for Pisa. For the lesser known but equally beautiful locations, the cathedral rose window represents Carrara and Massa, the Baptistery of San Giovanni Pistoia, the statue Quattro Mori Livorno, while the sculpture Large Square Form with Cut by H. Moore Square points to Prato, the most “contemporary” of the Tuscan cities.
How could we ignore our cultural traditions and gastronomic excellencies? And so the bunch of grapes refers to the renowned wines of Arezzo, while the Bue Maremmano is the ox race historically bred in the province of Grosseto, a jockey riding his horse symbolizes the world renonwed Palio race in Siena.
For Lucca the opera composer Giacomo Puccini, born here in the 1822 and author of masterpiece such as la Bohème, Tosca, Madama Butterfly, Turandot.
Impossible to describe the infinite beauty and richness of Tuscany and what our region represents to those who experience it. When you think of Tuscany what springs to mind?