Once again Tuscany DMC participated in the international B2B event Buy Tuscany, organized by the Regional Tourism Authorities to promote business relations between the Tuscany tourism industry and the international trade. The event took place at the beautiful Stazione Leopolda location in Florence.
We met in one day over 20 international buyers, interested in our destinations and our services, for Weddings and MICE: we are happy to note that the regional and national public institutions are providing more and more support to DMCs operating in these clusters.
During the focus “Sharing Tuscany”, emphasis was placed on the role of Large Events (Sport, Culture and Music) in destination promotion. Tuscany presents itself to the world as a destination able to organize and host international events, appreciated throughout the world: concerts with world famous artists in beautiful, historic settings, international sport events, art exhibitions of the highest level.
A destination to experience as a spectator or active participant.